Archive for the ‘ Creative Practice (Level 5, Year 2) ’ Category

Advertising logo

As I wish to go into some form of TV advertising and for this modal we have to create a logo, I thought it would be useful to see how a larger companies such as Sony does it logo development.

All logos for any brand are very colourfull and eye catching.


CGI Vs A Good Story

The picture above is of the new Battleships (2012) movie that every one is taking about, but is good GCI all a film needs to be successful, do we not care about the story of a film or is the CGI a cover up for the fact they could not think of a decent script. This film looks like it will make a lot of money off curious people but the main part of the profits of films comes from DVD sales and merchandise, so is big visual effects the way to go.

  Were as a film such as 21 Jump Street (2012) have made over $100 million without the big focus on CGI, but would the likes of Terminator 2 (1991) or Jurassic park (1993) have been so successful without the GCI? There have also being many flops with the latest being the John Carter (2012), but maybe it is not the GCI that captivates us the most but the practical and original uses of it.

Key Points about the UK FILM Industary

– The core UK film employees around 33500 people (2006)

-59% of the production workforce are university educated and another 23% have a graduate level of education.

-The UK Film contributes greatly to the expression of culture within the county.

-Films showing the UK attract around 1 in 10 tourists spending around £1.8 Billion

– Overall the Core Uk films industry contributed £4.3 Billion to the UKs GPD in 2006.

– The UK Film Industry is one of the greenest and produces a very small Carbon footprint.

-Without a tax relief the UK film industry would be 75% smaller.

Cinema Vs DVD

The Film industry gains more revenue though its DVD sales then it does though sales of Cinema tickets, the average person person buys more DVD then Cinema tickets. Cinema admissions in 2006 averaged at 2.6 per head while DVD sales averaged at 3.8 per head with films DVD count for 72% of DVD this means the figure is 2.7 film DVD per head. This is not surprising we see so many film head straight to DVD as the sales generated are larger and DVD is still around standard definition so it would cut the cost of having to purchase HD cameras.


(Oxford Economics)


We all love it when a film comes out we like and we have the mouse mat the key chain anything to do with it we have it , the mechanising industry alone is almost as big as the UK film industry alone.

According to a Oxford Economics report the turnover from merchandising associated with UK film but not the film industry itself was around £345 million in 2006., and DVD sales were worth around only £135 million with DVD rentals at £45 million.

These sale supporting around 7000 jobs in 2006 and contributed around £235 million to the UK GDP.

Camera Hire

In this moder world companies fight to out do each other in the electronics department, so they stay on top of sales. Now wilth a new camera coming out every week do we really need to upgrade to such things as 3d already. Well from a bussness point of veiw a companie will not make the finacial sacrifice to upgrade there equipment unless extreamly nessersery. Now with High definition being the new standard is it really worth upgrading now or is the fuss over nothing, well you have to think that a products life if taken care of could last been 4-6 years and seven years ago people will still have been able to buy the televistions with the big back, with the top end being only 32″. Now taking this into account when people ungraded there screens they most likely purchased and the possibility of it being HD to 1080 is very unlikely. I recently when looking for a new TV and all the new televisions  are only just turning full HD, as there is still the 720 or 1080 tear system to maximises sales.  For the ordinary person there is no really need to buy a full HD Unless it is for HD gaming, watching blue ray quality Films or it is larger then 40″, with the transition still taking place it will be a few year before TV channels turn permanently HD.

For film though most cinemas now display moves in Sony 4K,  for the best experience so filming in standard definition would not really be sufficient, unless you film was going straight to DVD.


With the price of a new Sony HD camera ranging from around £3600 for a full kit it is quite expensive, Soho Broadcasting is an excellent alternative to buy a you are able to rent for around £140 per day. This could be a cheaper alternative then buying, as a different shoot may need different equipment, alternative would be looking for one on ebay.

Smart Television

As we find all of our lives coming together into one simple  piece of technologies we find things like the Smart Television, now these new television probable would not have been around if thing like the Iphone had not have come out. Just for the simple fact as its a trend that has court on, people and applications making software less expensive and serve the needs of normal every day people, who are not in the IT industry. Now these apps are just another way for companies to make money and it will not be long before paid apps appearer on the television, maybe with a direct sinc with your computer, smart phone or tablet.