Archive for the ‘ Creative Industries (OUDF105) ’ Category

Copy Right

Copy right is a way set in place in many countries to protect peoples intellectual property or a creation of the mind, these can include publications such as book; visual performance (screen play script); Sound recording any reference to audio that is original and created by you; documents such as scientific formulas; pieces of work such as photographs illustrations basically it is any thing that is created by you and is original.

This protects your work from other people calming that it is theirs; it stops them using it to make a profitable gain and you have all rights to who and how it can be used. As it is law people think that to get a piece of their work copy righted they have to register it or pay, well this is not true if you create a piece of work you have the right for it to be protected under the copy right law. The only thing that you have to be able to do is to be able to prove that you made it first and if you are able to do this your work is safe, this can be done by getting it date stamped from a bank ect.

As with all property it can be sold, so the person who you sell it to, then own the right to the work. It can also be Licences for someone else to use your work, which you agree for a fee.

There is also something called copy left were you are basically stating that know one has the rights to the work you have created,but it can be used by anyone for free. All they can only use it under the restrictions you set out, It can not be used to make a profit but it can be used for non profitable reasons as long as your credited somehow.


Nintendo Wii Suppressor

Rumour control, here is a fact”…

No specs released but Nintendo has confirmed it shall be releasing the Wii’s successor next year… It shall be unveiled at E3 2011 in just over a month!…

“Nintendo has officially announced its intention to release a new console in 2012. According to a note published this morning on the company’s Japanese investor relations website, “Nintendo Co., Ltd. has decided to launch in 2012 a system to succeed Wii, which the company has sold 86.01 million units on a consolidated shipment basis between its launch in 2006 and the end of March 2011.”

The terse announcement does nothing to clear up rumors surrounding the system, which has been linked to high-definition graphics, motion controls and a handheld touch screen. Less trustworthy industry sources have even indicated that the system’s rumored codename, “Project Cafe,” hints at its ability to shoot a cappuccino directly into your gaping mouth.

According to the investor note (posted after the break), Nintendo plans to show off a playable model of the Wii successor during this year’s E3, which takes places in Los Angeles from June 7th.

To whom it may concern:

Re: Wii’s successor system

Nintendo Co., Ltd. has decided to launch in 2012 a system to succeed Wii, which the company has sold 86.01 million units on a consolidated shipment basis between its launch in 2006 and the end of March 2011.

We will show a playable model of the new system and announce more specifications at the E3 Expo, which will be held June 7-9, 2011, in Los Angeles.

Sales of this new system have not been included in the financial forecasts announced today for the fiscal term ending March 2012.

Source: Nintendo Investor Relations (PDF)”




Heroes is a quite sci-fi type of series with a much like comic book style story, with the good and the bad aspect there but often hard to figure which is which.



Heroe’s session starts and at first everything is irrelevant to the main story; this gets you interested and hooked. It show the character as they find there powers and how they begin to overcome they new reality they face, this opens the possibility of many different plots keeping you hooked. There are many different stores going on at the same time with different characters and it show how they all intertwined and come together to make up the one main plot, this gives many different points of view of the main story itself. It also keeps showing us things from the future which seem to leading the character to play there role in the plot, the actual characters trying to save the world is kind of the main reason the world is in trouble so it has lost of twist to keep you entertained.

Dooms Day (2009)

Film – Doomsday 2008

It has all the generic codes of a film with a beginning middle and end, it has a standard length of around two hours and for a horror film is quite scary at times.


The story is set in modem day Great Britain where there is an outbreak of a virus called the ‘Reaper’ virus in Glasgow Scotland. The government respond by sealing of the whole of Scotland behind a giant wall, leaving people to fend for themselves. As Scotland is a no-go quarantined zone it is soon forgotten about. Twenty-five years pass, and then another case of the Reaper virus turn up in London, a small military team is sent to Scotland to find any survivors and to recover a cure.

The film touches on such as social depravation, rape, murder, cannibalism and corruption. It shows how people would survive in desperate situations, as some returned to medieval life and others became out laws.  It also shows how greed can corrupt people and not take value in the important things in life, as an out brake in London makes one man use this to his advantage.  He traps everyone in the centre of London and waits till they are on the edge of desperation then decides he will introduce a cure, to then look like a hero.

The thing I did not like about this film is started as a horror film and then ended up more an action thriller with a faster pase.

Audience Theories

Audience theories –

Hypodermic needle theory – The theory which is often know as the  ‘magic bullet perspective’ illustrates that the media has a direct influence on the public and can have direct control over the publics actions. In the game ‘Need for speed underground two’ there were signs telling people to join the Royal Navy, when choosing a career path and you see job opportunities at the nave it will not seem so alien to you as you have herd about it. You will find that the media has an authority over us and we tend to look up to figures with high status an they are more believable because they seem older and wiser.

An more famous example would be the ‘war of the worlds’ broadcast in 1938, on the eve of Halloween, a radio program was interrupted with a new bulletin. People were told that Martians had begun an invasion of Earth in a place called Grover’s Mill,New Jersey. Out of the 12 million who heard it about one million people acted on it

People fled their city homes to seek shelter in more rural areas, but would have know no different because they at the time could not prove the broadcast wrong.

Progragand – This is where the media can be used to create an image for such things as politic parties. Often these are the key elements that will win an election, as many people will not see the person in real like this is the only way they can see them.

Stimulus response theories – These are that advertisements what consumers to buy there produce so they use popular songs or celebrates to help sell their product.  There are some regards to health when advertising products that need to be addressed, for example the advertising of smoking was band as it promoted smoking which coz the NHS thousands on treatments and was encouraging people to smoke.

So taking this into account this can be used for good and bad if it can be used to promote smoking and alcohol could it be used to encourage positive things? Well recently the DVLA have made advertisement to persuade people to slow down and charities use it to enlighten people on the starvation in other counters.

Dater Gathering Agency

Dater gathering agencies

These are set up to give an accurate indication of the amount of people viewing particular programs at any given time. This can provided an accurate figure of which program has the biggest audiences so advertising agencies can know when there advertisement will be most viewed, this is were the channel makes money form airtime trading. One of the main dater gathering agency is BARB it is own by the BBC, ITV, channel 4, Channel 5 and Bskyb.

BARB ( Broadcaster’s Audience Research Board) is an organisation that provides the figures of in-home TV viewing for the whole of theUK. BARB was created to replace the system that the BBC and ITV were using were they come up with there own figures, the new system is run by a lot more companies giving more accurate figures. It is owned by the BBC, ITV, Channel 4, Five, Sky and theInstituteofPractitionersin Advertising. How it works is it does not count the programs that everyone watches only certain households participate. There will be about 5,000 in theUkan each of them will have a box on or near there TV which will track the programs they watch, this is then used as an estimate form the whole country.

RAJAR stands for (Radio Joint Audience Research) This is the current official body in charge of measuring the figures for the radio audiences within theUK. It was created in 1992 as the single system to measure audiences in theUK. It is owned By the BBC and the Radio Centre, before this was create the BBC and the Radio Centre carried out there own independent Figures. To come up with these figures RAJAR conducts extensive tests, these test were conducted on any electrical devise that could capture sound. RAJAR was not a hundred percent satisfied that the devices and the method used were accurate. In 2007 BARB and RAJAR combined together to establish a more sufficient electronic measurement panel, they wanted to be able to further there abilities to be able to capture radio and TV viewing.

Market Research

As with all companies it is vital they research about there audiences, as with films it is essential that you meet the audience’s expectations. To do this many film makes have to do market research as just like any other product it is necessary to know about the current trends within the film world; this is known as market research

 This is where companies gather information about various things such as customer demand, what competitors have to offer and market trends. It helps the business create a business plan where they can establish the aims and objective to foresee their desired out come. Not only does it show market trend but it also helps find target audiences as there may only release a product in specific areas as this is likely were the most units will be sold. This could be due to budgets and how much of the profits have been used on other things such as advertising.

Before you are able to place your product on the market you need to know a little bit about you consumer to utilise and see your products potential.