Archive for March, 2012

Media Specificity

As you will see very often when new technologies come out they seem to mimic the old ones quite a lot, for example when cars came out they still resembled the cart. So could this be the same with Film, Tv and advertising, as we are now not just watching film on the television is the way TV programs are shot, the way advertisments are conceived from how can we get the message across to our audience changing. As you well know the likes of BBC Iplayer and Youtube are changing the way we watch Film and television so are the fundamentals changing or just the way we view them.

To really criticise a medium you have to say does it does it achieve its potential within the bounders that it has. (Gothold Ephraim Lessing 1966 essay  “contends that an artwork, in order to be successful, needs to adhere to the specific stylistic properties of its own medium.”. ) The problem with this is as Michel Fried 1966 essay ‘art and objecthood ‘  agues that as people who started painting just simple shapes and illusions are breaking the norms of painting as before the limitations of painting were that you had clay that dryed very fast and you were only able to paint specific things, therefore breaking the specifics of the media as it now has new bowndrys.

We are able to see this in today’s art forms as videography is now watched on so many platforms that it has opened up its boundrys, as the new tip-ex advertisement allows you to change the ending of the video, doing this by selecting another video by HTML word recognition.     


The Socio cultural tradition and The Simularca and simulation Theory

This is the Idea that you are defined by your identity whether this is Catholic, student or just part of a social group and that you may have your own norms and values.

The roles and rules are worked out interactively within the community and to an outsider they may not understand the meaning, and they could see the act in a whole different meaning. So as such acts could be interpreted to mean something else to an outsider this would mean that the way you think is determined by the people you socialise with as you with. So this could be related to the sign and symbols within film as now with the videographer creating videos for such things as the internet that are viewed not only by one culture or a specific coulture it can be accessed by anyone who has he internet, does this mean they have to change the thought process of how they create a video advertisement as different cultures have different semiotics.

The simulacra and simulation theory

The simulacra and simulation theory could disagree with this, to understand how you first need to understand about reality. First map makers wanted very detailed maps and even to this day google maps is not one hundred percent accurate as a map of my bedroom would consist of if specific my phones position, but the Position of my phone will change very frequently so if the map was in real time then which is reality? Me moving the phone and seeing its position or looking at the map, as you can see the line between reality is becoming finer. The Story of Santa clause really defines this points as in Europe were the story’s originated he was a very mischievous character, but Coke Cole in america came across theses story’s and made there own interpretations of Santa Clause, the point being that copies of copies of copies don’t in the end represent the really thing any more, so this is stating that because of this do the semiotics from 50 years ago still mean the same now.

Back Plate

As film maker are on a budget you will often find they will find the most convenient and practical way of doing things, with changing the content of the story.

Here you have the classic batman and robing climbing up a building but instead of finding a building that looks good for the shot and climbing up it, they have just made the part they are climbing up and just added a picture to the background.

This little tick is use quite a lot as I in my shot was going to create a 3D set but this would not have enhanced the story, but just cost time so I found the backplate to be the best solution.


Few Problems

When editing I came a across a few problems, like as this is for a film here you can see I have con rather detailed with the mask and there is a fine like between what is necessary to make the film better, and what is just wasting time and costing money.

After com pleating this module it has made me realis that sorry boarding and real planning can be the difference between a great film and a nightmare. If this shot was thought through more I would have green screen the girl from the backdrop, this would then save time and give me more creative freedom on what I could do with here. If I wanted her to disintegrate I would have to mask this moving image, wich is very time costly.

Final cut editing

The core skills needed in the industry is not only to be really good at maya but to be able to work professionally, this means having the skills there to do things to industry standard. These are the simple things like naming images, and organisation

files, this really separates a amateur from a professional.


The main audio conventions for a editor is

– Audio 1-2 The the stereo pair  sound, this is what was recorded on the camera.

– 3-4 Spot effects like lasers ect

– 5-6 are atmospheric sounds

– 7-8 will be the backing music.

Test opening in Maya

Here is my test shot in Maya, as you can see I have manage to get the texture to reflect, I just need to set up some cameras for different shot.

Test opening in after effects

Here was my initial attemt to create a opening in after effects, trying to save time an not have to use maya. It looks ok but I really wanted it , more reflective rather then the image looking transparent as you are very restricted with the movement in after effects.